partner. strategist. Passionate BRAND advocate.
Recognized as one of PRWeek's 40 Under 40 ‘Trailblazers to Watch,’ Nicki Briggs is a driven food and nutrition expert and passionate brand communications and marketing leader. Nicki harnesses her unique skill set to drive integrated, creative solutions for food industry as a strategic consultant.
Prior to starting her own food-focused brand communications consultancy, Nicki led global communications for Chobani overseeing all public relations, influencer marketing, social media, digital engagement, customer service, corporate communications, executive visibility, government affairs, CSR, reputation management, nutrition strategy, internal communications. She is responsible for building the brand's voice and played a pivotal role in transforming a once regional yogurt company into a one-billion dollar brand in less than five years, gaining the company recognition as one of the fastest-growing startups ever. Nicki's work at Chobani is featured in the Harvard Business School case study, “Growing a Live and Active Culture” along with hundreds of publications globally.
Nicki also acts as a contributing writer and media spokesperson. Her expertise has been included in New York Times, Wall Street Journal, The NewYorker, Health, Shape, Better Homes and Gardens, Fitness, Cooking Light, Eating Well, Redbook, Baking & Snack, Gourmet Retailer, Grocery Store Headquarters, Today’s Dietitian and Intermezzo.